Microsoft has bought a $15 million stake in location-based social networking website Foursquare. This partnership is going to help Windows based devices in finding restaurants and other interesting places around the users.
Foursquare’s reported 30 million users have generated a huge data which will be powering Microsoft’s, intelligent personal assistant and knowledge navigator, Cortana. Cortana will be implemented, most likely, the next update of Windows mobile version.
Foursquare’s large data would bolster the Microsoft’s local search and recommendations. This would also be benefited by laptop and tablet users.
Also, Microsoft has acquired Parature which will add leading customer self-service suite to Microsoft Dynamics CRM.
Parature is the leading provider of web-based social and customer service software for more than 70 million end users worldwide. Parature helps clients which include Threadless, Ask.com, Tagged, iWin, Kohler and more, to deliver legendary customer service and to engage with their customers across multiple channels including email, live chat, help desk, self-serve knowledgebase and social media.
Microsoft is trying hard to sustainable market share on internet and smartphone arena. In lieu of that aim Microsoft has acquired and invested in many companies which includes some big names such as Skype, Yammer, a 10-year licencing program of Nokia and the project Normandy, surely points out that Microsoft wants to own a stake in the arena.
The investment, confirmed in an interview by Foursquare Chief Executive Officer Dennis Crowley, is part of a funding round from late last year that valued New York-based Foursquare at more than $600 million, people with knowledge of the terms said in December.