Facebook v/s Pinterest a new war might have broken out by the recent launch of new buttons by Facebook for some brands. As I learned from Mashable, Facebook has rolled out ‘Want-able’ images of products in the News Feed. You can now “Want”, “Collect” and “Buy” products you see in your newsfeed.
Like in Pinterest where a brand can post a photo to attract its customer and they can collect and save them, Facebook has also started collection service to some brands the option to post photos with actions “WANT”,”COLLECT” and “LIKE” also it will have a BUY link which would redirect the customer to the product site.
The initial brands which are showing the effects of new Facebook’s buttons are Victoria’s Secret, Pottery Barn, Michael Kors, Wayfair, Neiman Marcus, Fab.com and Smith Optics on the effort, which it calls “Collections.”
The users will still not be able to use these buttons but the testing phase has begun which then should roll out for other users. Till then users would have to engage with these buttons on some of the Fan pages only as mentioned above.
The “buy” feature which is in Facebook but not in Pinterest is only missing link between them. A Facebook rep says that the program does not employ Facebook’s big acquisition of the year, Instagram. However, it’s easy to see how in the future the features could be added to a brand’s Instagram feed as well. The rep added that Facebook doesn’t get a cut of the transactions.
The Facebook v/s Pinterest is totally new war in the social networking world. What do you think will Facebook be able to take on the Pinterest?