Recently Nokia launched its new phone the Nokia Lumia 920 and the USP of the product is its amazing Pure View’s image stabilization technology (which eliminates blurry images and improves pictures shot in low light conditions) which in turn gives you a great video quality.
The latest advertisement features a woman riding a bike and accompanied by a guy. Nokia made it look like the woman was shot by a companion who was also riding a bike, but a reflection in the video showed that she was actually shot by someone in a van holding a much larger camera and accompanied by a lighting crew.
When the truth about the video came out nokia tried some damage control and apologized, in its blog post, titled “An apology is due,” Nokia said it “should have posted a disclaimer stating this was a representation of OIS(optical image stabilization) only.”
“This was not shot with a Lumia 920. At least, not yet. We apologize for the confusion we created,” the company wrote. As to win back the trust of consumers that the technology really works, Nokia released a new video, which shows the OIS (optical image stabilization) technology actually at work, this time the video was actually shot by the nokia Lumia 920 and have to say the technology is not as effective as they were trying to portray in the faked Adv. but it is somewhat effective.
The advertise raises a big question was nokia really trying to deceive people, and now can their product be trusted who knows what they are lying about, already nokia is not doing that great in the market and is overshadowed by giants Samsung and apple and this new incident will be setback for the company.
The faked adv. Watch carefully at the 30 second mark to see the reflection of the camera van.