Google v/s Facebook : Google Aqcuires NIK software

Google Inc announced that it bought Instagram rival Nik Software ,a German software company for an undisclosed amount. Nik Software offers photo editing tools for amateur and professional photographers

Nik Software also sells Snapseed for Mac and Windows computers and is working on an app for Google’s Android platform. Snapseed lets you share your photo creations directly to your iPhone library, send it in an email, or upload it to Flickr, Facebook, or Twitter.

Nik Software says Snapseed has more than 9 million users while Instagram says it has more than 100 million.
While not as famous as Instagram, available for free on Apple’s mobile devices, Snapseed has won a following for its editing prowess among photographers, despite a $4.99 price tag.

“Today I’m excited to welcome Nik Software to the Google family! We want to help our users create photos they absolutely love, and in our experience Nik does this better than anyone,” Vic Gundotra, Google’s senior vice president of engineering, wrote in a Google+ post.

Facebook this year bought Instagram, which made an app for users to add filters and effects to pictures taken on their smartphones, for a cool US$1 billion. The photo community on Google+ and Snapseed does not have the popularity of Facebook or Instagram.

According to Facebook, Facebook is the largest photo-sharing site online with over 250 million photos uploaded each day and Instagram now has more than 100 million users. At $4.99, Snapseed is more expensive than most iPhone apps. Apple in 2011 named Snapseed the top iPad app of the year. The same year, Instagram was declared iPhone app of the year.

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