Google Glasses make a yet another appearance in the mainstream. This time in the Fashion world with the famous designer Diane von Furstenberg, at her Spring/Summer 2013 show, one of the Sunday highlights of New York Fashion Week.
With Google co-founder Sergey Brin seated in the front row, DVF sent several of her lithe models down the runway with the Glass by Google, the company’s much-hyped “augmented reality” glasses, on their faces. For the finale, Von Furstenberg and creative director Yvan Mispelaere emerged for their bow and pulled Brin up onstage, all three waving and smiling in their own pairs of Google Glass.
The purpose of glasses was to record footage from the models’ perspective which would be used later for a short documentary film (debuting online this week, supposedly). “For the past week, we’ve been using Glass to capture the DVF creative process from entirely new perspectives,” the companies said in a joint statement.
But it was also one serious exercise in brand synergy, as DVF’s chic coterie of fashion friends, including Sarah Jessica Parker, delighted in trying on the glasses for themselves after the show.
Google Glasses are actually not here to dominate the market of eyewear, they have completely different purpose as we will see this purpose in “The Documentary” which is being made by Google. Obviously the space-age feel and the geeky look would attract all types of customers.