Microsoft has unveiled its first new logo in 25 years on Thursday as it looks to unify its branding ahead of a clutch of new product releases(Microsoft Tablet Surface probably Microsoft Mobile Self Manufactured) this year.
By revising its logo, Microsoft is trying to signal that the War is still on, Apple is now fighting two bays Google/Samsung and Microsoft, and now Microsoft will call for All-Out war!!!
The world’s first software company and largest in its field is introducing a dash of color in its first logo redesign since 1987, using a new multi-colored square next to a plain rendering of its name, replacing its olden one.
Microsoft is rolling out its new Windows 8 operating system along with new Office and phone software this year, and is hoping that the new logo will certainly change the way people will look towards Microsoft.
“It’s been 25 years since we’ve updated the Microsoft logo and now is the perfect time for a change,” said Jeff Hansen, GM of Microsoft’s brand strategy, in a blog on Microsoft’s website. “This wave of new releases is not only a re-imagining of our most popular products, but also represents a new era for Microsoft, so our logo should evolve to visually accentuate this new beginning.”
The new logo made its appearance on Thursday on Microsoft’s websites, as well as three of its stores in Boston, Bellevue, Washington and Seattle, which is located near the company’s Redmond, Washington, headquarters.
Microsoft’s 5th logo since Bill Gates and Paul Allen founded the company 37 years ago. When it last changed its logo in 1987, Microsoft had been a publicly traded company for less than a year and boasted a market value of about $2 billion. It peaked at more than $600 million in 1999. Now, Microsoft’s market value stands at $254 billion – almost half of Apple’s market value of $623 billion.