Microsoft acquires Yammer for $ 1.2 billion . This might be the big push up for Microsoft in the Internet space . So after all CEO Steve Ballmer makes his mark in the company.
Yammer was launched in 2008 and right now Yammer has 5 million users and used by more than 200,000 companies worldwide . The website boasts of having 85% of companies of Fortune 500 using for private social networking purpose.
Yammer is used for private communication within organizations or between organizational members and pre-designated groups, making it an example of enterprise social software. Yammer originally launched as an enterprise microblogging service and is now known as a private enterprise social networking service, also with applications on several different operating systems and devices.
Access to a Yammer network is determined by a user’s Internet domain, so only those with appropriate email addresses may join their respective networks.
The service is often described as a “Facebook for business.”
Microsoft has said it will use Yammer’s technology to power collaboration experiences in Office 365 in the future, adding social features similar to those found in Google Docs to the software.
“I picture people being able to use Yammer to manage and expand their professional relationships, share and collaborate on Office documents, stay informed about content updates, and to seamlessly move from status updates and feeds into voice and video conversations,” said Kurt DelBene, president of the Microsoft Office Division, in a blog post.
Google has been hard at work integrating social collaboration features to its online office suite. The internet giant recently updated its social network Google+ to include screen sharing so people could collaborate on Google Docs while communicating via video Hangouts.
According to Forrester Research social enterprise apps are expected to become a $6.4 billion market by 2016.
“David Sacks, the founder of genealogy site Geni, just launched a new company called Yammer on stage at TechCrunch50. Yammer is an enterprise version of Twitter. If Twitter asks: “What Are You Doing?”, Yammer asks: “What Are You Working On?” Engineers at Geni created Yammer internally for the company’s own purposes, but Sacks liked it so much he decided to spin it off as its own company. He explains: ‘The purpose is to allow co-workers to share status updates. You post updates on what you are working on. You can post news, links, ask questions, and get answers for people in your company. You can see the most prolific people and the most followed people. It is a good way to discover who is the most influential in your company.’
This move by Microsoft is surely making a dent in many areas of Google (Google Docs , Google+ ). Microsoft is again becoming a big monster in the IT company . Beware competitors Microsoft Juggernaut’s wheels are again turning fiercely.